founder/director

michelle s. aragón 

A native New Yorker, Ms. Aragón studied dramatic arts at Syracuse University and advertising at the School of Visual Arts which led to a career in advertising on the creative side.  Working her way up the ranks, through various departments at Conill Advertising, Ms. Aragón last held the position of Vice-Chairman, Chief Creative Officer, spearheading campaigns for blue chip clients such as McDonald’s, Pfizer, P&G, Helene Curtis, Pepsi, Toyota, Metropolitan Life Insurance and Miles Candorporation. An expert on multi-cultural markets, she wrote and produced the 1st Spanish-language TV spot to run on a GM Network (in 1982 for McDonald’s) which also won the first Se Habla Español Award for best TV commercial. In 1995 she went on to start a consultancy business which led to the creation of a full-service agency, Aragón Advertising. 

During that time she was actively involved in helping the community:  she served on the creative review board of the Partnership for a Drug-Free America and, as Vice Chair, was instrumental in the development of Hermanas at Work, a non-profit organization dedicated to providing mentors to female students.  

Michelle extends her creativity to performing and visual arts. She continued her acting education at HB Studio, performing in several off-off Broadway productions. A relationship with a Cuban-born and trained artist started her on the road to painting.   As a self-taught artist she started her signature expressionist series: The Many Faces of Mimi, a hauntingly personal figurative work.  [www.michellesaragon.com]

In 2009, Michelle created ArtSceneToday.com to give emerging artists greater opportunity for worldwide exposure.